If you're reading the Design Management Review, there's little doubt you're already a believer. You know that design leverages business success. The goal of this issue is to probe that idea in greater depth, revealing insights and strategies that allow you to use your design resources with even more wisdom and sophistication.  

Articles

Business Strategy and Design: Can this Marriage Be Saved? 

Jeanne Liedtka

Chicco: The Journey Toward Design Strategy
Peter Newbould, Rob Wallace, Chris Bedford, and Sohrab Vossoughi

Strategic Design Helps Build a Global Brand in Turkey
Fulden Topaloglu and Ozlam Er

Design Management and Business in Europe: A Closer Look
Kathryn Best, Gert Kootstra, and Darragh Murphy

Get Fired: A New Framework  for Change
Josh Levine and John Root Stone

Design Thinking to Make Organization Change and Development More Responsive
Steve Sato, Sam Lucente, Douglas Meyer, and Deborah Mrazek

Meet the New Hybrid Designers
Michael Eckersley and Jeremy Alexis

The Design in Wine
Ronna Chisholm