Today, a virtual presence is an essential part of doing business. In these “digital experiences,” sharing information is just the beginning. Building relationships, nurturing loyalty, networking, and user contributions to content all come into play. With an array of case studies, contributors distill the many dimensions of this digital world. They identify different audiences and highlight strategies for engaging these groups. They also look at innovations in such areas as search engines and graphics and evaluate how digital design helps with the development, analysis, and management of projects.

Articles

Truth Designed: Transformation Through Design Integration and Transparency
Ying Liu, David Summers, and Bill Hill

The New Design Imperative: To Satisfy and Delight
Jo Davison

The Future of Search: A Different Perspective
Arnold Wasserman

OPEN Digital Experience Design: A Strategic, Trends-Based Approach
Nita Rollins

Building Better: GSA’s National 3D-4D-BIM Program
Peggy Ho and Charles Matta

Get Real and Prosper: Why Social Media Demands Authentic Brands
William Faust and Leigh Householder

Processing: Programming for Designers and Artists
Casey Reas and Ben Fry

The Designer’s Dilemma
Valerie Casey