Today, green design is increasingly and enthusiastically embraced as the norm. But challenges abound. There are innumerable and sometimes competing green priorities. Consumers do not realize all that green design implies and fail to appreciate a payback that tends to accrue over the long term. Significantly, most people appear unwilling to pay a premium for green products and services. Contributors analyze these dilemmas. They profile current successes and case studies. And they outline strategies and pathways that will enhance understanding and strengthen the professional and business commitment to sustainability.

Articles

Valuing the Planet: The Role of Economics in the Climate Crisis
David DeRemer

No Silver Bullets: On the Humility of Designers 
Jason Pearson

The Promise of Green Design
Rajib Adhikary

Colorblind: How Consumers See Green
Mark Bates and Grant Kristofek

Eat Your Greens! Or Design Will Eat Itself!
Selena Griffith

Packaging and the Environment: A Cross-Cultural Perspective
Scott Young

A Green Dream Team
Dosun Shin, Prasad Boradkar, and Adelheid Fischer

The New Federal Building
Thom Mayne

The Five Simple Rules of Green Marketing
Jacquelyn A. Ottman