These are the voices of experience. In this volume, we have invited respected in-house and consultant design managers to share their wisdom. As a group, they identify brand as the DNA of the corporation, and since brand experiences must be designed, they find their expertise increasingly at the center of the enterprise. Within this context, they address all manner of concerns, from innovation and new technologies to team design processes and sustaining excellence. They discuss communications, product, and environmental design, and they amplify their lesson with numerous illustrations and case studies.

Articles

Conversations with Design Advocates – Themes, Special Insights, and Wisdom
Thomas Walton

Design and Business DNA 
Raymond Turner

Design Management in a Changing World: Creating the Human Experience with New Technologies
Arnold Campbell and Desmond Ryan

Change as the Catalyst for Leadership
David Reyes-Guerra

Some Things Never Change: It Takes a Team
Jim Stewart

Designing for Business, Consulting for Innovation
Tom Kelley

Why Clients Always Get the Work They Deserve
Cheryl Heller

Creating Collaborative Learning Environments
Timothy Bachman

On the Origin of Species...Revisited
Jeanette Hanna

Brand is the Thing
Sohrab Vossoughi

A New Profession: Brand and Design Management Consultant
Fennemiek Gommer