What is design management? If only it were that simple; but there’s no one definition. Design management encompasses so much, from project management to strategic planning. We celebrate a decade of publication in this volume by distinguishing key themes in the profession. Our lead highlights the attitudes, skills, and knowledge essential to effective design management. Complementing this perspective, experts from around the globe offer their views of the discipline. Several articles explore important design management strategies. There are case studies on product, branding, and environmental design, and commentary on design centers, digital technology, and education as vital supports to design management success.

Articles

Taking a Moment to Define Design Management
Thomas Walton

Developing a Framework for Design Management 
Earl N. Powell

18 Views on the Definition of Design Management
dmi Publication

Design is IT!
Tom Peters

Seeking the Secret Keys
Larry Keeley

Stevenson’s Rocket: Design in the Digital Steam Age
Bill Evans

Commentaries on the State of the Art in Consulting
Jack Harkins, Owen W. Coleman, Founder, and Gregory Thomas

Design Goes Bowling: A Case Study
Ed Milano

Visual Branding in a Multiple-Media World
Kenneth Cooke and Cheryl Heller

Sustainable by Design
Kim Schaefer

Cultivating the Design Mind: The International Design Center NAGOYA
Kazuo Kimura

 

Database and Workflow Technologies: Help for Design Managers
Nick Fader, President and Maria Dubuc Piraino

The Nature of Design Management: Developing a Curriculum Model
Kyung Won Chung