The message is straightforward—if managers seek innovation, they must, first, invest in innovative processes and tools, and second, listen to customers. Since the traditional organization can stifle creativity and risk-taking, several contributors offer strategies for expanding the corporate and individual problem-solving environment. Others stress the need for creative tools—from drawing skills to sophisticated software. One explores innovative production technologies. Finally, executives at Raychem and Motorola provide reminders of the importance of customer voices, and two marketing experts outline methods for gathering and understanding consumer insights.

Articles

The Many Dimensions of Design Innovation 

Thomas Walton

A Visual Essay on Invention and Innovation
Rolf Faste

Three Legs of the Stool: An Interview with Robert J. Saldich, President and CEO, Raychem Corporation
Dr. Cynthia A. Ingols

Innovations in Corporate Sponsorship of Design Education
Ted Shida

Design’s Link to Technology
Rudy Krolopp

Materializing Culture
Gary Waymire, Michael Barry, and Robert C. Hall

The Artist’s Rendering and Other Lost Opportunities
William J. Hannon

Making Sense out of Manufacturing Innovations
Paul M. Swamidass

 

Exploring the Future in the Present

Christopher Ireland

Drafting Tissue? No, Vellum—Facilitating Innovative Design
Jack Hendren