The essence of responsible design is balancing priorities. It is a talent design managers use when they address such issues as function, form, and realization of ideas. Yet, in the business of design, the ethical dimensions of these activities often seem vague. This volume aspires to bring the responsible design arena into better focus. The analysis spans the ownership of creative property, product safety, the environment, marketing tactics, and strategies for translating responsible design into a successful enterprise. And within this panorama, agendas are outlined for making responsible design a reality in the organization.

Articles

Can Design Managers Achieve Sainthood? Exploring the Ethical Dimensions of Design
Thomas Walton

Responsible Design and the Management of Ethics 
Peter Madsen

Responsible Design and The Body Shop
Alan McDougall

Responsibility and Responsiveness: Black & Decker Designs a Recall
Craig Smith, John Quelch, and Gael Simonson

The Greening of Europe—Finding a Role for Design
Paul Burall

Is the Least-Reasonable-Person Theory Still Kicking? Implications for Industrial Designers
Clarence C. Walton

How to Protect Product Design
Perry J. Saidman

Graphic Design: An Unprotected Frontier of Intellectual Property
DK Holland

The Environment’s Influence on Design
Ton Borsboom

 

Make the World a Better Place to Sit In!
Birgit Helene Jevnaker

Transgenerational Design: A Design Strategy Whose Time Has Arrived
James Joseph Pirkl

Sometimes You Gotta (oughta) Break the Rules
Milton Shinberg

Edge City Transformation: Community Building as a Means to Stay Competitive
Patricia Faux

Designing Ethical Advertising Messages
D. Joel Whalen

Interring the Great Myth: The Ethics of Energy Efficiency
Terence P. Falvey