Design as a Contributor to a Firm’s Competitiveness Worldwide. Financial and technical strategies alone will not assure business success. They are critical and ongoing aspects of doing business, they get firms to the door of the marketplace, but whether the topic is industrial machinery, services, or consumer items, another essential dimension in the global marketing discussion is effective design management. It is a major factor in the recent reversal of the trade deficit with Europe. In instance after instance, the unique design of products is giving U.S. firms the competitive edge.

Articles

Taking the Lead: Design and Global Competitiveness in the Nineties
Thomas Walton

Design: Putting Class into “World Class” 
Robert H. Hayes

When Tempting the Gods Can be Good Business
Klaus Maack

The Kenwood K: Designing Products for a Global Market
Kyung Won Chung

Corporate Design Management & Narrow Strategy Windows
Tore Kristensen

Product Design Management in the European Market
James Woudhuysen

Design for Manufacturing: An Imperative for U.S. Global Competitiveness
Thomas J. Murrin

The New Eastern Europe: Reflections on Design in Czechoslovakia
Karen J. Freeze

1992: Design Strategies to Meet the Challenges in Europe
Earl N. Powell

 

The Package Design Imperative: Think Globally – Act Locally
William O'Connor

Computer-Supported Product Design
Karl T. Ulrich