Inaugural issue, Volume 1, Number 1 issue theme: Design Management Strategies. Design is a resource that must be creatively managed to enhance organizational performance. It receives special attention today not because it is the latest gimmick but because it is competitively essential, providing continuity and focus as corporations grow while offering the critical flexibility they require as they respond to changing needs.

Articles

The Design Challenge
Tom Peters

Design Management Strategies 
Thomas Walton

Design at Raychem
Paul Cook

Kohler's Approach
Herbert Kohler, Jr.

The Strategy at Mount Carmel Health
Angela Emrick and Tim Cook

Design Management and Cultural Change
Earl N. Powell

Design Positioning for Strategic Advantage
Arvind Phatak and Rajan Chandron

 

The Education Challenge
Robert E. Krapfel

Managing Design - Designing Management: Two Sides of the Same Idea
Gabriele E. Krause

Nurturing the Design Process
Walter Kraus

 

Reducing the Time to Market:  The Case of the World Auto Industry
Kim Clark, Professor and Takahiro Fujimoto

Beyond Design:  Developing a Distinctive Corporate Voice
Alan Siegel

Facilities:  A Key to Effective Design Management
Min Kantrowitz