Innovative Thinking From Diverse Voices in Design 

I AM ALWAYS EXCITED TO SEE WHAT ARTICLES COME TO US IN THE third issue of the dmi:Review each year. We put it together shortly after our annual dmi:Diversity in Design Conference; this year we held the conference in May, hosted by the Johns Hopkins University and Johns Hopkins Health System at their beautiful Conference Center in Baltimore, Maryland. This conference is a special one—and a relatively new brand. At this event, we seek to create a safe and supportive environment where people of different cultures and genders can come together to learn from each other's experiences—learning career strategies, rules of the road, and also learning about work in action.

This year we had the pleasure of welcoming some first-time attendees such as Justen Lewis (one of several non-design attendees) who is featured in the Interview Article that follows. He was so excited to attend and learn about DMI and our mission—he wishes that others like himself could learn about DMI and take advantage of what we have to offer.

Additionally, this issue features a diverse range of other articles: from Patricia Pope comes an article on the dilemma corporations find themselves in navigating an increasingly complicated web of social issues; to a piece detailing how design managers can respond to the increasing demand for socially responsible products and services; to understanding the 77 Human Needs developed by Dr. Guido Beier. I thank these and all the contributing authors for their tremendous efforts to document their work and experiences.

DMI is back to hosting in-person conferences this year. If you are on the fence, please jump off and join us! You are the special ingredient that makes this community work. Visit dmi.org/conferences for more information and inspiration.

Join us in-person to be enlightened, delighted, and connected!

- Carole Bilson, President, DMI
 

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Issue Information 

President's Letter 
Carole Bilson, President, DMI

Q&A with Justen Lewis
Justen Lewis is a design enthusiast with experience in design thinking and product development in the healthcare domain
A design enthusiast shares his recent experience at DMI's Diversity in Design conference and the importance of diversity, equity, and inclusion in his future.

Culture Wars & Corporate Dilemmas
Patricia Cahill Pope is the CEO and Chief Creative Officer at Pope Consulting
Worldwide, more than 25 million unsafe abortions are still performed each year, making it the third leading cause of maternal death in the world.” Corporations find themselves navigating an increasingly complicated web of social issues as they respond to recent U.S. Supreme Court rulings.

Using Human-Centered Design to Reimagine Emergency Water Responses
Eric Anderson, Professor in the School of Design and a Senior Associate Dean for the College of Fine Arts at Carnegie Mellon University
Although water is indispensable, providing it to everyone for everyday living is an issue that requires ongoing, large-scale dedication at all levels of government to achieve and maintain.Students use a human-centered design approach—along with all-electric vehicles—to develop better ways of delivering water to residents during a water crisis.

Understanding and Designing Experiences with the 77 Human Needs System (Part 1: Human Experience and Human Needs)
Dr. Guido Beier, Founder & Managing Director, DE3P - Experience & Innovation
It is important to understand that we are always experiencing, continuously, without pause. Take a deep dive into understanding “experience” and how conventional methods of defining it have been inadequate for truly addressing and meeting customer needs.

The Role of Design Managers in Implementing Sustainability
Emelia Delaney, Doctoral researcher from King's College London
Dr Wei Liu, Senior Lecturer (Associate Professor) at King's College London
The need and demand for socially and environmentally responsible products from consumers has also increased, with customers demanding more sustainable products through their purchasing behavior and product feedback. Consumers are expressing a greater desire for sustainability in the products they buy and services they use. Design managers just may hold the key to making sustainability a reality.

Drones: Designed for Product Delivery, Revisited
Dane Bamburry Dane Bamburry is Senior Director of Enterprise Architecture at Cox Enterprises, Inc.
By 2030, the drone delivery market is expected to grow $5.5 billion, which is an increase from the $238 million expected by the end of this year. Are drones up to the challenge of alleviating the supply chain issues world economies are facing? What, if any, progress has been made in the past seven years?

Design-Driven Innovation with the JMGO Brand
Xi Zhang, Doctoral Student in Industrial Design at Hanyang University in S. Korea
Taesun Kim, Associate Professor in the Department of Industrial Design at Hanyang University
Consumers are emphasizing “feeling and experience” during use, shifting in their demands from functional to emotional. A technology-driven projection company with a shrinking market turned itself around through design-driven innovation to perfect the user experience.

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