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The Power of Design (Vol31 No2)

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The Power of Design

In this issue, ‘The Power of Design,’ we feature a sample of the tremendous talent in our global community, starting with our Question and Answer opening with two great design leaders: Brett Lovelady (Astro Studios) and Robert (Bob) Schwartz (GE Healthcare Design) who share sage wisdom and keen insights gained from careers of significant accomplishment and contribution.


Designers have a huge opportunity to drive positive change in these challenging times—making our future more humane and providing useful solutions to our problems. Brett Lovelady encapsulates this perfectly when he says: “Empowered design can help catalyze pursuits that impact diverse communities—business and cultural—and ultimately create pathways for the implementation of our shared human experiences.”  


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Issue Information

President's Letter
Carole Bilson, President, DMI


Brett Lovelady Founder/Designer/Chief Instigator, Astro Studios, Inc
Bob Schwartz Former Vice President, Global Design & User Experience, GE Healthcare

Designing ‘Realistic’ Healthcare Improvement
By Tom Inns & Rod Mountain

The healthcare team is the entity that ultimately defines and crafts the journey through that healthcare system for every patient.


Designing a Winning Product Experience Strategy
By Kevin McCullagh
A strong vision strikes a balance between being believable and making the team gulp! It should feel like an exhilarating, but achievable, stretch.


Semantic Interaction Design: A powerful new UX synthesis approach
By Daniel Rosenberg
The way nouns, verbs, adjectives, and adverbs are assembled into sentences defines the grammar of a spoken language. The same is true for the creation of computer programming languages, GUI's, and conversational experiences (chatbots).

Designing for Better Care and Better Health
By Pauline Ma & Deydra Bringas
Serendipitously, the very nature and construct of the way Johnson & Johnson's Credo is written aligns with design thinking—and it has influenced how Quinteros has transformed the development of his design team and their path forward within the company. 


The Power of Design in Making AI More Human‐Friendly
By George Wang

The sense of magic implicit in the idea of AI is why some define it as “whatever humans can do that computers can't do yet.

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Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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