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Celebrating 45 Years of DMI: Past, Present, Future (Vol31 No1)

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Celebrating 45 Years of DMI: Past, Present, Future

DMI celebrates 45 years with a look to the past, present, and future.

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Issue Information

President's Letter
Carole Bilson, President, DMI


A Man Ahead of His Time: Bill Hannon and the Founding of DMI
By John Tobin

“Nothing in my design education had prepared me for the thoroughly foreign culture I found myself in.” - Bill Hannon

Heralding the Value of Design in Business
By Thomas Walton

Those were heady days in which to start a magazine devoted to design management—but a few “true believers” saw the future of design at the board level.


From creative outlet to perceived panacea: Can design deliver?
By Juliane Trummer & Maruan El Mahgiub
Design has meant many things to many people, but it’s safe to say it has never been presented as a way to save the world… until now.


The Impact Canvas: An Ethical Design Experiment
By Craig Walmsley
When we set out to design a product or a service, what are the questions we should ask early on to minimize the risk of unintended consequences?

Honoring distinguished members of DMI


DMI in the Antipodes
By Peter Haythornthwaite
DMI has quietly played a vital role in establishing design thinking and design strategy in New Zealand. Numbers of government departments, companies, and professional designers have absorbed and applied the learnings they have gained on better management of design from DMI conferences, education forums, research, publications, and peer discussion. 




Classic Review Articles


Brand Design Imperatives for Emerging Global Markets
By Jerome C. Kathman

Introduction by Jerome C. Kathman
Twenty years ago, I wrote an article concerning the emerging global marketplace for fast-moving consumer goods. I shared some lessons from our practice as we helped consumer-goods multinationals navigate what was a time of rapid and accelerating change. Reading this article a decade and a half later, I am pleased that the counsel provided then remains valuable today. The new, more discerning consumer will continue to drive change and innovation in the marketplace. For companies, making good choices and making them quickly will determine the winners and losers in the marketplace for brands.


Design Education in the Post‐Digital Age
By John Maeda

Introduction by Bruce Nussbaum

Maeda’s message is singularly clear. Let’s get on with integrating technology into our process so we can return to our true goals as artists and innovators creating the new and building a better future for people. The growing integration of design with high-tech startups shows us what can be accomplished.


Walking the Walk: Putting Design at the Heart of Business
By Paul Gardien Ferdy Gilsing

Introduction by Nelson Soken

The challenge that Gardien and Gilsing’s article addresses is this: How can we help a firm’s design function best communicate its value? This is the most likely way for design to get a seat at the strategic leadership table, and Philips Design did it by describing the design process and showing how to track and monitor its progress through metrics and business outcomes.


The Design Challenge
By Tom Peters

Introduction by Ellen Solomon

Though it has been more than 25 years since Tom Peters wrote about “the notion that design should be considered a valuable corporate asset,” that imperative is even more compelling today. Given both globalization and the rapid advance of technology, a major way that businesses can gain a competitive advantage is through disruptive innovation.


Design in Business Education: A Square Peg in a Round World?
By Thomas Lockwood

Introduction by Iain Aitchison

Tom’s 2002 article provides a prescient reminder of how much the role and value of design in business and business education has developed in two decades, and proof today of that old maxim—often attributed to author William Gibson—that “the future is here. It’s just not evenly distributed yet.”

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Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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