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Design Ethnography

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Tony Salvador, Everyday Life Designer, Intel Architecture Labs, Intel Corporation; Genevieve Bell, Anthropologist, Intel Architecture Labs, Intel Corporation; Ken Anderson, Design Anthropologist, MediaOne Labs


Lacking other criteria, we make judgments based on our own culture, values, and experience. The trouble is this narrow point of view isn’t effective in the global marketplace. Design ethnography extends the cultural panorama. Illustrating this strategy an




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