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How Agile is Your Design Business?

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Yeunyoung Kwon, Associate Professor of Industrial Design, KAIST
Dr. Ki-Young Nam, Ph.D. Candidate in the Design IS Lab in the Industrial Design Department at KAIST
Kyung-won Chung Ph.D., Ph.D. is a Professor Emeritus in the Department of Industrial Design at KAIST and a Chair Professor of Sejong University


More and more, the ability to respond to change divides successful companies and failures. Nokia's spectacular fall from glory has made that loud and clear. In contrast, IBM responded to change by transforming itself into a potent solutions company. Change is a powerful and unavoidable double-edged sword: a huge risk in business, but also a great opportunity if one knows how to handle it. So what is organizational agility and how is it relevant to the design business?


Is your design firm an Explorer, a Watcher, or a Butler? In this article the agility and culture of design consultancies is assessed across seven parameters.




PUBLISHED: Barriers, Supports, and Celebration of Good Design (Volume Vol. 27, No. 4) 2016


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