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Inside Practices for Outside Success—Outside Ideas for Inside Success

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Jennifer Poage, Fashion Designer
Jim Poage, Founder and President of JLP Performance Consulting


Why do some companies extract successful design results from their products and services, while others that claim to use design fall short? Employees of many of today's large companies know the basics of product design and design management, but only some have learned to use designers and design managers to achieve truly value-driven design. The authors suspect that much of the trouble lies with top management.


The authors of Flair explore the internal practices and external influences on design management that can make or break a company's reputation as a design leader.


PUBLISHED: Inside Out and Outside In (Volume Vol. 27, No. 3) 2016


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