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Why Empathy and Customer Closeness is Crucial for Design Thinking

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Jonathan Dalton, CEO and Co-founder, THRIVE & Trent Kahute, Chief Creative Officer Co-founder, THRIVE



An understanding of people and culture is crucial for the success of design-thinking initiatives. Here are some approaches that will help establish and maintain customer closeness and empathy throughout the process.


Design thinking as a way of getting close to your customers and the stakeholders in your business.



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


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