Print Page   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Creating Design Value Through Understanding Human Cognition and Behavior

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

CEO, N.H. Soken Consulting & Chief Innovation Strategist, Barnes and Conti, Inc.



Groupthink. Egocentrism. Information bias. These are some of the pitfalls that hold us back from the business innovations we hope to achieve. Recognizing them is half the battle.


A thought leader on developing innovation strategies shares his thoughts about the cognitive biases and other human tendencies that keep us from doing truly breakthrough work.



PUBLISHED: The Basics: Design Management, Design Innovation, & Design Thinking (Volume Vol. 27, No. 2) 2015


DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal