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The Basics: Design Management, Design Innovation, & Design Thinking (Vol27 No2)

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The Basics: Design Management, Design Innovation, & Design Thinking


What do we mean when we talk about service design, user experience design, and interaction design? How do you explain these concepts—and their importance—to non-designers? What favorite texts do you recommend to those new to the field? This issue is meant to be shared with colleagues and prospects who are new to these topics and wish to learn more.


President's Letter (Volume Vol. 27, No. 2)
Carole Bilson, President, DMI

Q&A (Volume Vol. 27, No. 2)
Bob Schwartz, General manager for global design and user experience, GE Healthcare & Natalia Zuluaga Lopez, Design Manager, Portland Communications Ltd in London

Creating Design Value Through Understanding Human Cognition and Behavior
CEO, N.H. Soken Consulting & Chief Innovation Strategist, Barnes and Conti, Inc.

Why Empathy and Customer Closeness is Crucial for Design Thinking
Jonathan Dalton, CEO and Co-founder, THRIVE & Trent Kahute, Chief Creative Officer Co-founder, THRIVE

Designers in the Hands of a Passionate Leader
Lee Fain

Brand Building for the New Millennium
Michael Wintrob, VP, Strategy, LPK

Design Management and Business Success: The Emerging Connection
Romeu Biscaia Machado, Founding partner and Chief Design Officer, commceptaDesign,

Tips for Building a Successful Design Organization
Carole Bilson, President, Design Management Institute & Iain Aitchison, Program Director, Institute of Design Innovation, The Glasgow School of Art

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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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