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40th Anniversary Issue (Vol.25 No.4)

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Celebrating 40 Years of DMI 1975-2015


For this special issue of the Review, we are reprinting a selection of articles in an attempt to suggest the breadth of subject matter we’ve tackled over the past quarter-century, and also to indicate how far design management has come since the early days. We’ve tried to address some of the more major topics: design education, design and business strategy, branding, experiential marketing, and design thinking. To put it all in context, we have called on some of the best design writers around to write thoughtful introductions.We really hope you enjoy this trip down memory lane.


Read the President's Letter from this issue.




A Man Ahead of His Time: Bill Hannon and the Founding of DMI
John Tobin

Heralding the Value of Design in Business
Thomas Walton PhD, Founding Editor

Design Education in the Post-Digital Age By John Maeda
Introduction by Bruce Nussbaum

Experiential Marketing: A New Framework for Design and Communications By Bernd Schmitt
Introduction by Darrel Rhea

Perspectives on Designing Design Managers by Lee Green Rachel Cooper, Kyung-Won Chung, and Maryann Finiw
Introduction by Bruce Nussbaum

Designing for the Base of the Pyramid By Patrick Whitney and Anjeli Kelkar
Introduction by Bruce Nussbaum

The Design Challenge By Tom Peters
Introduction by Ellen J. Solomon

Brand Design Imperatives for Emerging Global Markets By Jerome C. Kathman
Introduction by Jerome C. Kathman

Design in Business Education: A Square Peg in a Round World? By Thomas Lockwood
Introduction by Natalie Nixon

The Miracle of Han River: Korean Government Policy and Design Management in the Motor Industry By Kyung-Won Chung
Introduction by Sue Bencuya

Walking the Walk: Putting Design at the Heart of Business By Paul Gardien and Ferdy Gilsing
Introduction by Brian Gillespie


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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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