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Leading Through Design: Developing Skills for Affinity and Ambiguity

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Jeremy Yuille, Director Emeritus,IxDA & Leads the Master of Design Futures Program, RMIT University; Soumitri Varadarajan, Deputy Dean of Industrial and Interior Design, RMIT University; Laurene Vaughan, Deputy Dean of Design, Games, and Interaction in the School of Media and Communication, RMIT University; Linda Brennan, Inaugural Professor of Advertising, RMIT University



For some time now, business discourse has identified that leaders with designerly approaches offer strategic and tactical advantages over those with approaches espoused and taught in traditional MBA and business leadership curricula (Brown, 2009; Liedtka, King, and Bennett, 2011; Liedtka and Mintzberg, 2006; Liedtka and Ogilvie, 2011; Martin, 2009). To clarify designerly, we refer to Cross (2006, 2011) and his discussion of an approach to design that privileges discourse around and through making, aesthetic sensitivity, and human-centered perspectives.



PUBLISHED: Design Leadership: Design Management in an Era of Disruption (Volume Vol. 9, No. 1) 2014


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