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Design Thinking Vs. Lean Startup: A Comparison

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Roland M. MUELLER and Katja THORING


"This article analyzes two different strategies that both aim at creating innovative design or business concepts based on a user-centered approach: design thinking and lean startup. Both approaches involve customers, potential users, or other stakeholders into their development process. Although there are significant differences in both strategies, there are also several similarities in methodology and process design. This article compares process models for lean startup and design thinking and highlights the specific differences and similarities, based on a structured literature review. As a result specific modifications of both strategies are suggested. This article contributes to a better understanding of both—design thinking and lean startup, and it may help to improve either of the two strategies to foster innovative concepts."

PUBLISHED: Proceedings from the The 18th DMI: Academic Design Management Conference, 2012


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