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The Role of Play and Storytelling in Design Management (Vol.24 No.1)

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The Role of Play and Storytelling in Design Management


Welcome to the new dmi:review.


In taking this role in September, I spent my first few months listening to as many members as I could and reviewed the research that had been gathering over the years. This redesign is a direct reflection of those insights and the good fortune of a very generous and thoughtful advisor, James de Vries, creative director of the Harvard Business Review. And this is just the beginning.


Storytelling is our oldest and often most overlooked medium in this age of soundbites, tweets, PowerPoints, and presentations. Nothing is as memorable or as effective at communicating as an emotionally compelling story. Here we look at how many different kinds of stories there are and how to build them and use them to share ideas, drive change, align organizations, and motivate people. We finish with a thoughtful personal narrative in the form of a love letter to design from new board member Mauro Porcini that reminds us why we do what we do. I hope you enjoy the reading and benefit from the ideas (and keep in touch to make each issue better).



President's Letter
Michael Westcott, DMI

Shane Meeker, Kevin Allison, and Michael Schrage

Getting Serious About Play
Paul Backett

Community-Led Design Through Digital Games
Busayawan Lam

Stop Managing Projects and Start Leading with Story

Dieter Reuther & Sabrina Jetton


Brand Storytelling: A Framework for Activation

Kelly Smith & Michael Winthrob

The Design Playground

Merve Bayram

Story, Telling, Design and Business

Florian Vollmer

A Love Letter

Mauro Porcini



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Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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