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Yamaha: The WX-7 Wind MIDI Controller Executive Summary Case Study

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Roxanne Guilhamet, Former Research Fellow, Design Management Institute; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Yamaha had always been proud of its ability to find new ways to apply its technical expertise. It had mastered the necessary technology to create a digital musical wind instrument, but lacked a striking form to embody this technology. A major competitor w




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