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Dictaphone: Exec Picocassette Portable Dictation Recorder Executive Summary Case

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Roxanne Guilhamet, Former Research Fellow, Design Management Institute; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Examines how a company that had been a technological follower in a market decided to become a technological leader and leapfrog over its competition. Dictaphone, a manufacturer of dictation equipment and communications recording systems, had been caught o




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