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CKD: The Selex C4000 Pneumatic FRL (Filter, Regulator, Lubricator) Executive Sum

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Roxanne Guilhamet, Former Research Fellow, Design Management Institute; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Examines how a Japanese manufacturer of valves and pneumatic system components faced the challenge of entering the market with a proprietary product. The goal was to differentiate a common industrial product in a market unaccustomed to drastic change. CKD




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