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AB Bahco: The Ergo Screwdriver Executive Summary Case Study

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Lisbeth Svengren, University of Lund, Sweden; Karen J. Freeze, Senior Research Fellow, Design Management Institute


Focuses on the role of a radically new, ergonomic screwdriver design in the development of a Swedish company's design strategy. Shows how outside design consultants dramatically change an old, conservative company's product development process, and how th




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