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Design as Integral to Business Success (Vol. 20 No.2)

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Design as Integral to Business Success


Let's face it: Business is changing, our world is changing, and so too is the role of design in business in developing new products, services, and solutions. There are more business activities today relying on design thinking than ever before. Indeed, in many applications design is understood as essential to getting the job done. Design 3.0 requires new ways of thinking, new ways of working, and new leadership skills. This issue looks directly into these changes, and gives fresh insight about design's role as integral to decision-making and business outcomes.




The Age of Knowledge Design: A View from Japan 

Noboru Konno

Notes on the Evolution of Design Thinking: A Work in Progress
Craig M. Vogel

The Next Phase: Laying Bare the Contributions of Design
Frans Joziasse and Tim Selders

Can Toilet Paper be Black?
Carlos Oliveira Santos

Design Thinking and Design Management: A Research and Practice Perspective
Rachel Cooper, Sabine Junginger, and Thomas Lockwood

Designing Business: New Models for Success
Heather M.A. Fraser

Managing Design as a Core Competency: Lessons from Korea
Birgitte Borja de Mozota and Bo Young Kim

Design Brings Innovation to the Base of the Pyramid
Aguinaldo dos Santos, Aline Kramer, and Carlo Vezzoli

Homepage Redesign: A Collaborative and Creative Journey
Felix Blanco

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