Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Issue
Main Storefront

Designing as a Source of Strategy and Innovation (Vol. 18 No.4)

Item Options
Sign in for your pricing!
Price: $29.00
Quantity: *
Designing as a Source of Strategy and Innovation


Design can make an impressive contribution to business success; the challenge is fitting it into the big picture. Contributors to this issue offer insights on establishing a design-focused culture and stimulating innovation in general, as well as on marketing individual product and service innovations. They articulate the unique wisdom designers bring to problem solving. They spell out metrics for calculating the impact and value of design. They critique the roles of design and technology at catalysts in the creative process, and they illustrate important lessons in case studies as such companies as Microsoft, Dell, and KitchenAid.




Insights at the Nexus of Design and Business Success
Thomas Walton

What Does It Mean to Be Design-led? 
Michael Beverland and Francis Farrell

The (Ir)relevance of Technology: Creating a Culture of Opportunity by Design
Anthony Pannozzo

Managing the Evolution of Microsoft’s Hardware Business
Andy Cargile and Ken Fry

Design Strategies for Technology Adoption
Alonzo Canada, Pete Mortensen, and Dev Patnaik

Visual Thinking: A Leadership Strategy
Mark Dziersk

Design Methodology as a Migration from Analytic Methodology
Darius Mahdjoubi

Innovation in Organizations in Crisis
Todd Cherkasky and Adrian Slobin

Transforming into Dell 2.0: The Customer’s Strategic Role in Design Innovation
Kristina Goodrich

The Best Strategy Is the Right Strategy
Sohrab Vossoughi

Measuring the Future Brand Effect of Graphic Design
Gert L. Kootstra and Jos Vink

Design Value: A Framework for Measurement
Thomas L. Lockwood


Purchases of this Review include a downloadable PDF available after checkout. If you wish to buy the PDF only please select "Office Pickup" as your shipping method.
Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal