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User-Focused Innovation (Vol. 16 No.4)

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User-Focused Innovation 


Creatively interpreting and managing design to address consumer needs can be a source of great business success. Articles in this issue offer insights on finding opportunities in new constituencies. They demonstrate research techniques and design processes that yield a clearer picture of user perspectives. They reveal how responding to distinctive market segments can generate high-margin products and serv9ices. Blending theory with practice, case studies abound, including profiles on Microsoft's Xbox 360, the Dyson vacuum, the Bugaboo stroller, innovations in mobile phones, and user-focused trends at the US Postal Service.



Engaging the Hearts and Minds of Consumers
Thomas Walton

Reconceptualizing the Xbox Platform 
Jonathan Hayes

Will Meaningful Brand Experiences Disrupt Your Market?
Dave Norton

Beyond Sticky Stamps: Transforming Customer Experience at the US Postal Service
Aradhana Goel, Francia Glandorf Smith, and Jon West

Making Designs Dissonant
Stuart Hogue

A Holistic Approach to Delivering Ergonomic Innovation
Gus Desbarats

Increasing Sales by Considering Disabilities
Stephen B. Wilcox

Design and Mobile Innovation
Dan Steinbock

How Brands Determine Organizational Creativity
Nicholas Ind

Social Science Strategies for User-Focused Innovation and Design Management
Victor Seidel and John P. Pinto

Teaching User-Focused Innovation
James Morley Read


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