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Delivering Value Through Design (Vol.15 No.3)

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Delivering Value Through Design


In branding and marketing and as the centerpiece of product development and innovation, design is an essential resource. Here we examine how this aspect of business can be managed most effectively and efficiently. Contributors propose research strategies that more precisely define user needs and that expand and fine tune design options. Authors articulate the many ways design enhances corporate success. They share case studies on identity and on refining new product ideas and business models, and they present alternatives for collaborating with designers as consultants and as in-house experts.




Managing Design to Leverage Organizational Objectives
Thomas Walton

Creating and Communicating Value(s) 
Roger Sametz and Andrew Maydoney

Design: Strategic Partner with a Point of View
Adam Richardson and Jojo Roy

Sharing Life on the Go
Doug Beaudet and Carolyn Zack

Design as First Aid: The Wallace Cameron Company
Bruce Wood

Leveraging Design's Core Competencies
Chris Conley

System Logics: Organizing Your Offerings to Solve People's Big Needs
Dev Patnaik

Joining People and Brands
Michael Eckersley and William O’Connor

From Three Breads to One Brand
Pat Kinsley

Storytelling as a Critical Success Factor in Design Processes and Outcomes
Craig A DeLarge

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