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Design as a Business Resource. (Vol.15 No.2)

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Design as a Business Resource


From defining the broad vision to refining the details of specific projects, design enhances organizational success. Contributors to this volume articulate key trends in corporate design. They discuss where and how design improves results. They share informative case studies addressing strategy, branding, and product development. They take a special look at information and Web-site design. They offer criteria to assess the integration of design and corporate culture. They announce the business skills most needed by today’s design managers, and they identify research techniques that support design and business goals.




Design Matters
Thomas Walton

Declaring victory: Toward a new proposition for business design 
Carol Moore

A place at the table: Taking design from service to corporate function
Bill Fluharty

Found in translation: Bringing a Japanese brand to life in the US
Gloria Garvey

Integrating Design into Organizational Culture
Thomas Lockwood

Design’s Strategic Role at Herman Miller
Deanne Beckwith and Don Goeman

The English patient: Recovery through design in the medical sector
Kirsty Smart, Mark Phillips, and Mike Press

Ethnography for business: Optimizing the impact of industrial design
William Reese

Customer loyalty and experience design in e-business
Karl Long


Evolving the UPS brand
Larry Bloomenkranz

Perspectives on designing design managers
Lee D. Green, Jeff Smith, Gary Bryant, and Rachel Cooper


Purchases of this Review include a downloadable PDF available after checkout. If you wish to buy the PDF only please select "Office Pickup" as your shipping method.
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