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East/West Perspectives on Design Management Issues (2007)

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East/West Perspectives on Design Management Issues

Volume 3 Number 1, 2007


This special edition of the Design Management Journal contains a selection of papers drawn from the D2B First International Design Management Symposium, held in Shanghai in 2006, in which the future role of design management theory and practice were considered.



An Investigation of the Transferability of Design Management Education from the UK to China
Philippa Ashton and Jian Ye Deng

Reflections on Design Management Education in China
Jikun Liu and Manxian Zhan

An Evaluation of the Positional Forces Affecting Design Strategy
Cai Jun

A Theoretical Model for Design in Management Science
Brigitte Borja de Mozota

Innovation, Branding, and Organization: What International Design Managers Think
Frans Joziasse, Tim Selders, and James Woudhuysen

In-House Design: How Do Design Managers Manage Change?
Naomi Gornick

The Role of Design in the Development of the Made in Italy Brand in China
Massimo Bianchini

Development of a Customer Experience-Based Brand Strategy for the Lenovo Group to Explore the UK Market
Yuanyuan Yin, Dr. Ray Holland, and Weicheng Wu

Strategic New Product Development in Chinese Organizations: A Case Study in the High Technology Sector
Xiaohuan Zhang and Alex Williams


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