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Fusing Design, Strategy and Technology (Vol.14 No.2)

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Fusing Design, Strategy and Technology


New technologies and business strategies are transforming how we design, what we design, and the ways in which we communicate design content. Addressing this metamorphosis, contributors demonstrate that the Web can streamline communications, leverage sales, and build loyalty. One author describes the structure and importance of his company’s brand intranet. There is a review of digital research tools and platforms for sharing data and a prediction that Asia will rise as a major design and production powerhouse. Finally, a case study on the Segway Human Transporter is a glimpse into the future.




Exploring how technology is changing the landscape of design
Thomas Walton

Situating technological change within social and business dynamics
Kevin McCullagh

Strategic branding: Leveraging technology and design at Ernst & Young
Peter Burger and David Reyes-Guerra

The Segway Human Transporter: Developed with passion and principle
Scott Waters and Doug Field

The Future of the Internet
John R. Patrick

“Designed” in Taiwan
Scott Henderson

From chaos to constellation: Creating better brand alignment on the Web
Eliot Phillips

Faster, cheaper, deeper user research
Patrick Whitney and Vijay Kumar

Putting TRIZ into product design
Noel Leon

Fusion: Linking strategy, technology, and design to implement your customer experience
Carol Moore

Digital ethnography: The next wave in understanding the consumer experience
Davis Masten


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