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Packaging: Designing the Interface (Vol.13 No.4)

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Packaging: Designing the Interface


Package design is a rich and challenging discipline. Among other things, it has to convey identity, inform, protect, and sell. Exploring this intersection of design and business, one contributor ponders cultural significance; others, the role of research and processes that lead to success. There are analyses of effective branding. There are hands-on examples and case studies. There is a celebration of student work, a thoughtful review of sustainability, and a look into the retail environment as package. Enjoy the journey.




Package design: A nexus for creativity and business success
Thomas Walton

Packaging design, consumer research and business strategy: The march toward accountability 
Scott Young

Of eggs and packaging
Kenji Ekuan

Mission Foods: Unifying cultural consumer expectations through design
Susan Bierzychudek

Is your package shelf-evident?
Ted Selame and Penny Koukos

Corporate brand and packaging design
Jack Vogler and Susan Nelson

The core creative concept in branding: A streamlined approach
Kim Zarney

Eco-design and successful packaging
Robert Holdway, David Walker, and Mark Hilton

Packaging the interior environment
Tim Bachman

Package design in the halls of academia
Joseph Bottoni

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