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Education Strategies for Leveraging the Design/Business Partnership (Vol.13 No.3

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Education Strategies for Leveraging the Design/Business Partnership


Several institutions offer challenging interdisciplinary electives in design management, especially in the area of new product development. Graduate design programs are taking steps to address the interface of design and business. And seminars for design professionals are identifying how these individuals can have a greater impact on corporate decision making. On the other hand, the presence of design management in MBA curricula is declining. Our keynote and other articles outline steps to reverse this situation, highlighting the need for more research and techniques for articulating and sharing design’s value.





The Changing Panorama in Design Management Education
Thomas Walton

Promoting Design Leadership through Skills Development Programs 
Alan Topalian

A Square Peg in a Round Hole? 
Victor Herbert

Design Management Education: The UK Experience
Bill Hollins

Perspectives from Inside the Ivory Tower
Brigitte Wolf, Meredith Davis, and Craig Vogel

Design Education in the Post-Digital Age
John Maeda

Toward Design Literacy in American Management: A Strategy for MBA Programs
Kathleen Formosa and Steven Kroeter

Interdisciplinary Product Development Education at MIT and RISD
Steven Eppinger

When Worlds Collide: Integrated Development with Business and Design Students
Paul Rothstein

What’s it Like Out There? The Value of Industry-Based Research Projects in a Graduate Curriculum
Naomi Gornick

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