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Design as Interface (Vol.13 No.1)

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Design as Interface


These pages examine design as a pathway to effective business. Contributors analyze the strategic nature of the design process and comment on how design consultants are increasingly called upon to illuminate long-term options. They also describe the important role of design in developing compelling consumer experiences, and they look at the nuances of making detailed design decisions. A group of authors offer insights relating to design as interface. Case studies--on Master Lock, Kmart’s BlueLight brand, and the U.S. Air Force--stress how design helps renew and give new direction to the organization.




Exploring the Fundamental Relationship Between Design and Good Business
Thomas Walton

Wise Counsel: A Trinity of Perspectives on the Business Value of Design 
Martin Gierke, James G. Hansen, and Raymond Turner

Design Strategy and Strategic Design at Master Lock
Gianfranco Zaccai and John Heppner

By Design: The BlueLight Brand Story
Mark Danzig

Developing Tangible Strategies
Laura Weiss

The New Heart of Your Brand: Transforming Your Business through Customer Experience
Carol Moore

Why Good Design Doesn’t Always Guarantee Success
Daniel F. Cuffaro, Brian Vogel, and Brian Matt

Design As Interface: As Professionals See It
Mark Allen, Kenji Ekuan, Roz Goldfarb, Bill Capers, William Hull Faust, Bill Lucas, Birgit H. Jevnaker, Tim Larsen, and Peter L. Phillips

Packaging on the Web
Edwin Visser

One Voice, One Force: Identity at the USAF
Kenneth Cooke

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