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Predicting and Evaluating Design Outcomes (Vol.12 No.3)

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Predicting and Evaluating Design Outcomes


In business, managers want to optimize performance. Design can contribute to this objective. Case studies on the Xootr scooter and Herman Miller’s Resolve office system confirm this principle. Other articles address the importance of research in development process, presenting methodologies for enhancing the quality of design results. Prototyping is presented as a pathway to innovation. Several contributors discuss how they quantify the value of design within their organization and to their clients, and most significantly, our Keynote presents a just-completed study that indicates that good design is indeed good business!




Valuing Design: Enhancing Corporate Performance through Design Effectiveness
Marjorie B Platt and Julie N. Hertenstein

Proving Our Value: Measuring Package Design’s Return on Investment 
Rob Wallace

Design Matters
Jeff Smith and Karl Ulrich

Prototyping is the Shorthand of Design
Tom Kelley

Building a Better Birdcage, and Other Tales
Glen Walter

Using Research to Foster and Predict Successful Innovation: The Resolve Office System
Dorothy Deasy, Peter Flannery, and Darrel Rhea

Research and Design Success
Kerry Dodd

Predicting the Success of Your Web Site
Lorraine Justice

The Role of Consumer Research in the Brand Design Process
John Recker and Jerry Kathman

Perspectives on Communicating the Value of Design
Tom Lockwood, Tim Bachman, Mark Oldach, and Bryce Rutter

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