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The Human Dimensions of Managing Digital Design (Vol.12 No.2)

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The Human Dimensions of Managing Digital Design


There’s no doubt about the reality of a digital revolution that’s changing how we live, work, and play. But deciphering the elements in this landscape is difficult. What is clear is that developing digital experiences that users value is far more important than developing objects that are technologically advanced. This finding is confirmed by authors who guide us through the frontiers of digital design. It is evident in the detailed recommendations contributors share on the subject of interface design. And it is central to discussions about technology and organizational culture, personalization, and privacy.




Visions and Details across the Frontiers of Digital Design 

Thomas Walton

Pas de Deux - The Dance of Digital Design
Kevin Brooks

Capitalist Tool, Humanist Tool
Rick E. Robinson

Managing Digital Design at BMW
Stefan Thomke

Design Challenges in Multi-Channel Digital Markets
Michael Bayler and David Stoughton

Whom Do You Trust? Collaboration, Privacy, and Brand Management
Pauline Ores

What We’ve Learned So Far: Research Insights into Web Design
Scott Young

Overcoming the Paradox of Personalization: Building Adoption, Loyalty, and Trust
David Rubini

Brand Perception on the Internet
Gaston van de Laar and Lianne van den Berg-Weitzel

Web Interface - The Human Perspective
Maya Draisin

Experience Architecture - A Framework for Designing Personalized Customer Interaction
David Rose

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