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Identity in a Digital World: The New Dynamics of Corporate Voice (Vol.7 No.1)

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Identity in a Digital World: The New Dynamics of Corporate Voice


Seven years ago in this journal, Alan Siegel presented the concept of Corporate Voice, and it has since become a standard for articulating identity. Now contributors explore how, in the digital world, voice is increasingly interactive and experiential. They examine the implications of this new reality for managing information, and its impact on marketing, the corporate mark, and retailing. Authors probe identity as it relates to multimedia and Web site design, and they share case studies about IBM, the Wall Street Journal, and Selfridges in London.




Identity Design for a World Hooked on Cyberspace 

Thomas Walton

Chaos or Chorus
John Waters

Digital Voice
Alan Siegel

“Our Tools Shape Us”: Fine-Tuning Brand Perception with the Internet
Billie Harber, Randall Hensley, Lee Green, and Lori Neumann

Using Information Systems to Build Brand Equity and Competitive Advantage
Kevin Coffel

Corporate Identity: What’s Next
Doblin Group

The Potential, Power, and Challenges of Identity in Digital Communications: A Case Study of Microsoft Info Source
Dale Carlson

Retail Identity in a Digital World
Anthony Parsons


Corporate Identity and the World Wide Web

Ted Shida

Virtual Identity: A Paradigm Shift for the New Corporate Communications Environments
Robert O. Swinehart


Selections from a Digital Identity Glossary


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