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Cross-Functional Design (Vol.5 No.4)

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Cross-Functional Design


In many innovative companies, cross-functional design is critical to enhancing competitiveness. This issue chronicles programs at Philips and Bell Northern Research. Both nurture a broad spectrum of talent and ideas that have directly supported the development of a generation of promising new products. This reality challenges academic institutions to stop segregating disciplines. Contributors present classroom proposals creatively integrating design with other business activities. But these are just first steps toward what must become university-wide strategies to prepare executives and designers for the dynamic world of corporate management.




The Search for Innovation in Design Management Education 

Thomas Walton

Putting a Hard Edge on Soft Values: The Higher Order of Cross-Functional Multidisciplinary Teams
Deanne Beckwith

Paradoxical Leadership: A Journey with John Tyson
Artemis March

The Value of Practice-Oriented Design Education: Art Center College of Design
Imre J. Molnar

A Role-Based Approach to Design-Management Education
Jack Williamson

Teaching Business Processes at NCSU
Cecil Bozarth

Design in the Learning Organization: Educating for the New Culture of Product Development
Richard Buchanan and Craig M. Vogel

Design and Management Education: Collaboration between Practice and Academia
Richard S. Blackburn and David Chapin


Perspectives on Cross-Functional Design-Management Education

Dr. Margaret Bruce and Rachel Davies-Cooper

Interdependence, Conflict, and Conflict Resolution: Design’s Relationships with R&D, Marketing, and Manufacturing
Eric M. Olson


Externalized Design: Making New Voices Heard in the Classroom

Barry D. Yatt

Marketing, Design, and Education: Cross-Functional Integration and Design Communication
Gerald E. Smith and Duane M. Loose

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