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Design Teams (Vol.2 No.2)

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Design Teams


The pressure is on, and exploiting teams as a design management strategy is a valuable technique for reducing time to market, stimulating innovation, and enhancing quality. Success is clearly dependent on involving the right players. It also requires a balance among structure and flexibility, focus and freedom, leadership and mutual respect. Insights on this important design methodology come from examples of such companies as British Rail, Crown Corporation, IBM, and Texas Instruments, and from experts who highlight the crucial principles for putting together an effective team program.




The Hallmarks of Successful Design Teams
Thomas Walton

Design Teams: Breakthroughs for Effectiveness 
Gerald Nadler

Decades of Design Success: The Team at Crown Equipment Corporation
David Smith

Design Teams on the Rails
Stephen Potter and Vivien Walsh

Product Integrity and the Role of “Designer-as-Integrator”
Takahiro Fujimoto

Taking the D-Team Out of the Minor Leagues
Larry Keeley

Strategic and Tactical Benefits of Simultaneous Engineering
Philip Barkan

How to Make the Client/Consultant Relationship More Like a Basketball Game than a Relay Race
Gianfranco Zaccai

Some Teams Work Better than Others
Artemis March


Team Building and Quality Buildings
Andrew C. Lemer

Teaming Strategic Marketing with Design
Tracey Rice

Achieving Influence When You Can’t Give Orders
Allan R. Cohen

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