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Materializing Culture

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Gary Waymire, Director of Product Analysis, GVO, Inc.; Michael Barry, Vice President for Product Analysis, GVO, Inc.; Robert C. Hall, Vice President for Business Development, GVO, Inc.


One of the more significant contributions designers can make to the innovation process is a creative investigation of culture, both as strategy and as input to the development of specific products. Gary Waymire, Michael Barry, and Robert C. Hall are convi




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