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Design Experience: Transforming Fragile Ideas into Innovative Products

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Bruce Wood, Director, Centre of Creative Industries, Glasgow Caledonian University; Geraldo Pougy, Managing Director, Centro de Design do Parana; Gisele Raulik, Project Manager , Centro de Design do Parana


One of the most powerful arguments to offer a company teetering on the edge of making a commitment to use design in its product development is… the success of another company that does just that. The authors of this article call this “the power of example




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