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Creating Innovation Leaders: Why We Need to Blend Business and Design Education

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Sebastian K. Fixon, Associate Professor, Technology and Operations Management, Babson College; James M. Read, Professor of Design, Massachusetts College of Art and Design



Fusing design and business education is like forming a compound out of two elements. In this case, the result is something completely new.





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 Innovation, Design Thinking, Design Thinking Education, Sustainable Design

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