Print Page   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Design Brings Innovation to the Base of the Pyramid

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Aguinaldo dos Santos, Head of the Sustainable Design Research Center, Federal University of ParanĂ¡, Brazil; Aline Kramer, PhD Candidate, TUM School of Management (Munich, Germany); Co-founder, Emergia Institute; Carlo Vezzoli, Director, Design and System


In Brazil, nearly half the population earns less than $325 a month and lives in rural areas or urban shantytowns. Despite this reality, Brazilian companies tend to ignore the poor as consumers, focusing their efforts on the haves. One company, however, sa




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.


Innovation, Design and Social Value, Emerging Markets

more Calendar

9/15/2019 » 9/17/2019
dmi:Design Leadership Conference - #dlc19

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal