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Design Policy: An Introduction to What Matters

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Gisele Raulik-Murphy, Senior Researcher, International Institute of Design Policy & Support, Design Wales; Gavin Cawood, Operations Director, International Institute of Design Policy & Support, Design Wales; Alan Lewis, Former Director, National Centre of Product Design and Development Research


A National Design System (NDS) is a framework for the analysis of a country's design infrastructure, the ways in which it is supported and integrated with other institutions, and the impact it has on social and economic development. It is essentially a systemic, holistic approach to design, and one that these authors support as a way of building a policy that addresses design from all sides. Raulik-Murphy and Cawood are colleagues at the International Institute of Design Policy and Support at Design Wales in Cardiff, and Lewis is with the National Centre for Product Design and Development Research, also in Cardiff. They explain the systemic NDS approach in this way: ""When you encourage companies to use design, they need to be able to source good designers locally; in order to build a resourceful design industry locally, universities have to provide good graduates; in order for companies to invest in design, they will need credit or a sound competitive economic environment; once companies are producing well-designed goods, the local market needs to respond with sophisticated buyers (that is, buyers who do not make purchase decisions based solely on price); and so on.""




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