Barriers, Supports, and Celebration of Good Design

In this issue of the magazine, we honor our outstanding 2019 dmi:Design Value Award Winners. 
 

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Issue Information

President's Letter
Carole Bilson, President, DMI

In Challenging Times, A New Playbook for CPG Emerges
By Michael Wintrob

To really sell the value of User Centered Design (UCD) research you must be able to demonstrate the return on investment (ROI) to your company. A strong case study is one of the best ways to educate the organization about the need for end to end research.

Overcome Barriers to End to End Research with Demonstrated ROI
By Christy Harper

To really sell the value of User Centered Design (UCD) research you must be able to demonstrate the return on investment (ROI) to your company. A strong case study is one of the best ways to educate the organization about the need for end to end research.

Servant Leaders and Gatekeepers
By Kevin Bethune
How design leaders can ensure that the experiences we create are thoughtfully geared to the increasingly multi‐faceted, multi‐cultural audiences we will ultimately serve in the future. How do we ensure the right leadership rubrics to keep us (and our peers) on the Servant Leader end of the spectrum?

10 things for the ideal design RFP
By Steve Calde
Ten recommendations for making a Request for Proposal (RFP) a highly effective tool for finding the perfect design and strategy partner.

DMI: DVA 2019 Awards

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