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Design Commercialization Methods and Organization Development (Vol29 No2)

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Design Commercialization Methods and Organization Development


In this issue, you will see a variety of methods, tools, and new ways to ensure great people-centered engagement and speed to market for products, services, and experiences.



Issue Information – TOC

President's Letter

Carole Bilson, President, DMI

The Fundamentals of Creativity
Emer McPolin, UX designer and Creative Facilitator, Slalom DC

Effective Design Methodologies
Geanie Asante, VP, Digital Consultant, Scrum Master at Wells Fargo

Open Design: Design in a Social Era
David Laituri, Founder, Onehundred

Building Alignment and Sparking Momentum with Tangible Future Scenarios
Jill Lawrence, Director, Design Research, Crown Equipment Corporation and Brendon Clark, Associate Professor at Umeå Institute of Design, Umeå University

Impact Mapping: Chart Your Course to a Compelling Product
Deborah Wyse, Project Management Professional

Tracking Tool Helps Deliver ROI from Early‐Stage Design Insights
Head of Experience Design in Europe, HCL Technology Ltd.


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