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FuturED (Vol28 No3)

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FuturED: The Future of Design & Innovation Management Education


Advances in technology, and the recognition by corporate execs that design is truly important, has caused and is causing seismic changes and churn—in design fields as well as design education.

Many companies are racing to train key stakeholders within their companies to think and act like designers. The relatively  new term design thinking has been around for the last 10-15 years and is being used by many people, whether or not they know what it means. This is a compliment to educated, experience
designers; however, we cannot rest on our laurels. We must continually enhance our education and knowledge, if we wish to stay on the cutting edge.

Business and engineering programs are creating integrated graduate programs (with design thinking in mind) to enhance the development of future engineers and businesspeople. I see this as a good thing, because it should encourage empathy as well as the development of better solutions for human beings. Some design programs are integrating software technology, psychology, and business savvy into their curricula.

Years ago, one could take up an individual design major and hope to get a good job in that field. Now, design students need to know much more. Design educators are worried about curriculum development: how long it takes to develop it and deliver it, and how to fit all the “extras” into an undergraduate program. Thus we see a proliferation of graduate programs in design and innovation management, around the globe.

Some design educators are responding to the challenge, and others feel constrained by time. The bottom line: The pace of change is rapid and continuous, so designers and design educators need to lean in, move quickly, and play their roles to stay competitive and relevant.

Thanks to the authors in this issue for their thought provoking and informative contributions.



Issue Information – TOC

President's Letter (page 3)


Q&A (pages 4–5)
Kevin Bethune, David M. Parsons, Robert Schwartz and Nelson Soken

DMI's FuturEd Program: Global Survey Timeline and Trends (pages 6–9)
Iain Aitchison

Integrated Design Innovation: A Mindset for Designers of Tomorrow (pages 10–16)
Amy O'Keefe and Sarah Rottenberg

Who's (Re)Educating Our Leaders In this Time of Digital Transformation? (pages 17–23)
Jim Kraimer

Emerging Trends in Design Management Education in the UK (pages 24–29)
Busayawan Lam and Youngok Choi

Master's Degrees in Design Management: What's in a Name? (pages 30–34)
Walter Herbst and Deana McDonagh

Teaching Design to Transform the C-Suite (pages 36–39)
Kathryn Best

Design Education: The Squeeze Continues… (pages 40–41)
Lorraine Justice

Co-Work, Co-Create, Co-Innovate: It's the Future (pages 42–48)
Doris Wells-Papanek and Luigi A. Pecoraro

Democratizing Innovation in Organizations: Teaching Design Thinking to Non-Designers (pages 49–55)
Jeanne Liedtka, Randy Salzman and Daisy Azer


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Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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