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Academic Design Management Conference ADMC20
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dmi:Academic Design Management Conference: Impact the Future by Design



dmi: Academic Design Management Conference
Impact the Future by Design


Virtual Format
3-7 August 2020 (5 Days, Mon-Fri)

Conference Contributors* USD$595
Conference Attendees USD$700


Registration is Open - Click Here to Register

Conference Schedule-at-a-Glance* (All Times EDT)



Monday, Aug. 3


Tuesday, Aug. 4


Wednesday, Aug. 5


Thursday, Aug. 6


Friday, Aug. 7


















 FuturEd Keynote Panel


 Paper Presentations


 Paper Presentations

 Paper Presentations


 Paper Presentations


 Paper Presentations











 R+B Session


 R+B Session

 R+B Session


 Paper Presentations


 R+B Session


 Paper Presentations


 Paper Presentations

 Paper Presentations


 Paper Presentations


 Paper Presentations











 *Attendees check your email for your detailed schedule.


Keynote Speakers – Papers – R+B presentations - Panels


The future presents new challenges and opportunities for design. Global leading-edge educators and business designer/ innovators who manage design must equip themselves to confront rapid change on all fronts – economic, environmental, and social. Research and practice must increasingly collaborate and innovate to keep pace with the needs of today and the future.
ADMC20 will explore how design adds value to innovation, competitiveness, and social good. The latest design research and partnerships will be presented to help light a path towards impacting the future by design.

Who Attends this Conference?

This conference is open to everyone - every discipline and area of endeavor will benefit. 

  • Researchers, Educators and Designers
  • Design & Innovation Managers
  • Business leaders
  • Public Sector leaders
  • Students

Keynote Speakers


Karel Vredenburg

Director, Global Academic Programs, IBM Design

Future of Design Education: Closing the Gap

Design education is often out of alignment with the needs of today's world. Seven years ago when IBM rebooted their design program and started hiring 2,500 designers, a three-month ‘bootcamp’ was created for new hires. Dubbed the 'missing semester,’ it was designed to close gaps in education and ready employees for the world of work. IBM also developed product team and executive education. Since then, IBM has collaborated with top schools across the globe to create a more aligned approach. This session with Karel Vredenburg, who has led Design worldwide at IBM for most of his three decades with the company, will outline the experience, describe the challenges, and discuss progress IBM has made in ‘closing the gap.'




Angela Bains

Assistant Professor, OCAD University and Strategic Director,

The Changing Face of Design Education

Design and strategy education is in need of massive scrutiny when it comes to not only diversity and inclusion but accessibility for ALL. Sharing a different lived experience in relation to education and business obstacles, my role at OCAD University is to bring a different lens to create greater awareness for change. Experiencing life differently, being left out of the picture and not allowed a seat at the table. What visions, thoughts, approaches are we as educators, corporations, and businesses not seeing? How does this get translated into the workforce? If the goal is greater innovation and successful diverse teams then we need to move from diversity intent to understanding and ACTION!

Angela is originally from the UK and is an educator, co-founder, and strategic director of TransformExp an award-winning design firm in Canada. As an educator, Angela has been nominated for seven local and national teaching awards of excellence. Her client list includes BBC Television, Swatch Canada, The Ritz-Carlton, and Continental Engineering Corporation (Hong Kong & Taiwan). She also spent many years designing for social change, including the Free Nelson Mandela Campaign.



Daniel Rosenberg

HCI Professor, San Jose State Univ., author, inventor & Chief Design Officer

UX MAGIC, The Power of Semantic Interaction Design

UX quality will make or break the success of any digital product or service. In the past the UX design discipline relied heavily on guesswork, intuition and endless rounds of A/B trial and error testing. Semantic IxD introduces a proven, powerful and cognitive science-based approach for generative digital design work that improves both the quality of initial designs as well as the speed at which they can be delivered by a factor of 10X. This innovative new approach addresses the weakest link in the user centered design lifecycle, the point where features and user requirements metamorphize into sketches, flows and other tangible design artifacts. UX MAGIC is a new book by this keynote speaker where he will introduce the Semantic IxD method to the DMI community.
Daniel is a prominent UX designer, author and educator who invented many of the GUI design patterns used today. In 2019 he received the prestigious ACM SigCHI Lifetime Practice award for his numerous technical and leadership contributions to the field.




Brigitte Borja de Mozota

Researcher Université du Québec à Montréal, and Executive Director, Designence

Business Ethics Design Ethics: 40 Years of Design Management Research

Academics and researchers in Design Management build bridges between design sciences and macro economics, industries, innovation, corporations, consumers, citizens. They have provided evidence of the impact of how design integration in organizations reinforces business ethics; whether ethics is seen as of long term vision, ethics of rights, or post-modern virtue ethics. Instead of growth at all costs, perhaps we should focus on business ethics as a new economic model that allows us to thrive while saving the planet. What is the role of DM ethics and design capabilities in driving business decisions towards Corporate responsibility. Stakeholder theory of the firm. Purpose-driven organization (B Corp) Donut theory ?...


The ADMC20 Conference is Made up of Three Parts:


Research Paper Presentations

Presentation of design research summaries in fast-paced sessions in the following tracks: 

  • Design Research-Led Innovation - Design’s Role as a Catalyst for Innovation
  • Design in the Digital Environment - Design Led Research using Technology, Artificial Intelligence, Interaction, Robotics, Wearables, and Ethics
  • Design for the Public Good - Design Research for Health, Wellness, Universal Design, Environment, Sustainability, Transportation, Public Sector, and Education
  • Design Leadership - Design Management Futures, Organization Design / Transformation, Design Research Surrounding Internal Processes in the Area of Design Thinking, and Leadership
  • Business - Design and Design Management for Economic Growth - Design Research-led Work for Products, Services, Business Models
  • Open Track For Papers That Do Not Directly Fit Themed Tracks - Eg. Fashion, Architecture, Service Design, Etc…



R+B: Design Research + Design Business Presentations

Partnerships between academia, industry and government are the new normal. Collaboration and knowledge-sharing can change the course of companies, industries, economies and governments. At the ADMC, Research + Business (R+B) presentations will highlight collaborations between educators, and both the private and public sectors.


Attend to hear these outstanding collaborations!





TATA + The Helen Hamlyn Centre for Design, Royal College of Art

Inclusive Design for Creatively-leading Technologies

G Subramaniam  - Chief Technology Officer for UK & Ireland, TATA Consultancy Services 

Rama Gheerawo - Director of The Helen Hamlyn Centre for Design, Royal College of Art (London)



The Helen Hamlyn Centre for Design (HHCD) at London's Royal College of Art, and Tata Consultancy Services (TCS) are working together on people-centred innovation for technologies, e.g., AI, virtual assistants and voice accessibility, as well as more complex projects holistically addressing areas of technology, environment and people in helping large organisations move forward in a digital-first world. The case studies that will be presented will illustrate the power of design and inclusive thinking in bringing together international, multi-partner, multi-cultural teams, to co-create and deliver solutions that positively impact individuals and organisations. The HHCD homegrown model of Creative Leadership has served as a framework for the delivery and informs opportunities and pathways to develop further applications in wider industry domains.





Children’s Hospital of Philadelphia + University of Pennsylvania

Patient Safety Learning Lab (PSLL)

Daria Ferro, MD. - Pediatrician and Clinical Informatician at the Children’s Hospital of Philadelphia (CHOP)
Julia Lin - Healthcare Designer, IPD, University of Pennsylvania

Systems used to continuously monitor children’s heart rate, breathing rate, and oxygen levels in hospital and home settings generate alarms intended to warn caregivers— nurses in the hospital and parents at home— of conditions that warrant their immediate attention. However, both systems suffer from high rates of false alarms, which cause unnecessary sleep disruption, task interruptions, and alarm fatigue that “teaches” caregivers to ignore or respond slowly to future alarms. Children’s Hospital of Philadelphia (CHOP), funded by the Agency for Healthcare Research and Quality, embarked on a multiphase Patient Safety Learning Lab (PSLL) project to re-engineer these systems.

The goal of this collaboration was to integrate design research and strategy into the clinical projects to identify novel ways of approaching and solving problems in clinical care.






Ximedica + Virginia Tech

Utilizing Concept Generation to Drive Business Decisions

Elham Morshedzadeh, Ph.D. - Assistant Professor, Industrial Design Advisor, School of Architecture + Design, Virginia Tech
Ayan Bhandari - Senior Human Centered Industrial Designer, Ximedica


As the profession of industrial design evolves, it is becoming more of a catalyst for collaborative problem-solving. As a result, a new challenge for design educators is to train ID students to become effective facilitators within collaborative projects, in addition to learning the traditional design and critical thinking skills. The design process is an inclusive procedure and educators must communicate the critical nature of effectively involving a variety of stakeholders. In Fall 2019, the ID program at Virginia Tech, joined forces with Ximedica (a medical device research and design company) to develop a curricular component for their Design Studio course that added a more inclusive, collaborative, and participatory focus to their concept generation and ideation process. They will present the outcomes via a comparison of two student projects.





Adidas + University of Portland

What We Didn’t Know We Didn’t Know
Industry-led Collaboration for Developing Design Curriculum: The Adidas and University of Portland, Oregon, USA Experience

Pete Stolpe - Senior Category Manager, Adidas
Ian Parkman - Associate Professor of Marketing, University of Portland

Traditionally the relationship between academic institutions and businesses has been seen as largely transactional—universities provide students with knowledge and skills that are valued by industry as new hires and in return business partners often deliver funding support for specific programs and institutions. In this session, we provide a discussion of our experiences creating a pioneering partnership between the University of Portland (UP) and adidas, who has their North American headquarters located less than two miles from the UP campus. This partnership involved an industry-led collaborative process that resulted in a new design curriculum for the UP business school, starting from a largely blank slate. While the university recognized prior to partnership the need to develop more design-related courses and programming the institution understood that it did not-- at that time-- possess the requisite background or expertise to confidently define the right learning objectives, course content, or key skills to embed in the curriculum. Accordingly, UP made the conscious decision to work their curriculum develop process backwards by engaging adidas as an industry-leading partner to help identity, define, and develop the hard and soft design-related skills valued in their marketplaces that would be mapped onto new classes and programs at the university. We will discuss our experiences in the process and provide some insight into our key strategies and tactics that may help other universities develop similar partnerships with industry in their campus contexts.





The dmi:FuturED Project

A PANEL Discussion with Executive Leaders

Preparing Designers & Design Managers for the Workforce of the Future

New market dynamics are blurring the lines between industry disciplines coupled with the effects of Covid-19; and the need for more Diversity in the design pipeline; are demanding that designers acquire new or additional skills. At the same time, design education is being upended by challenges to traditional approaches, and by calls for new methodologies.


Join these Executive Leaders as they discuss these issues and take your questions.



Rama Gheerawo
Director Helen Hamlyn Centre, Royal College of Art (London)

Ernesto Quinteros
Chief Design Officer, Johnson and Johnson (US/ Global)

Dori Tunstall, Ph.D.
Dean Ontario College of Art & Design (Canada)


Eric Anderson
Senior Associate Dean, College of Fine Arts at Carnegie Mellon University



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dmi:Student Essay Competition

Please alert and encourage your students to the dmi:Student Essay Competition. Winners receive a pass to attend the Boston, dmi:Design Leadership Conference. This can be a career-changing experience for them. The deadline July 30th. Click here for for more information and to submit.


About the Conference



As one of DMI's longest running events, DMI's Biennial Academic Design Management Research Conference creates an inclusive conversation among academics and practitioners from a variety of disciplines to examine the ways in which design management can inform innovation currently and in the future. We aim to lay the groundwork to advance the state of the art in design management research, theory, and practice, and produce a significant contribution to the field through the paper presentations, conference proceedings and through producing a special issue of the dmi:Journal.


Research Papers

All papers submitted are peer-reviewed in a double-blind process and considered for publication in the dmi:Journal, a globally recognized journal of Design Management. We welcome any research approach or type of paper including conceptual, empirical and critical literature reviews. However, we expect high standards of scholarship within the papers in terms of establishing the theoretical context, explicating the methods of inquiry, and reporting results that may aid other researchers.



Proceedings from the conference will be submitted to scholarly databases for indexing and published digitally on the DMI website (



Conference Registration



Registration is open to all. At least one author/presenter of accepted papers/workshops must attend the conference and present their work.


You can also register for multiple conferences with the dmi:45th Anniversary Conference Pass Discount.


Registration Fees:

Attendees $700

Contributors* $595

    * Presenters, Authors, Chairs


Membership Bundle Option

Purchase DMI Professional, Academic, or Student Membership (new or renewal) with your registration and save 25%.


To Register:

  1. Create an account at our conference management website.
  2. Click "Register as Participant"
  3. Select your Category: Attendee or Contributor
  4. Choose Options and Complete Payment. 

Registration is at the conference management website


Register Here






A quick scan of the attendees at any of our recent conferences will reveal why DMI events are renowned as much for the audience as for the presenters. Attendees represent movers and shakers with substantial budget authority. Sponsors are able to reach our audience with pre-event marketing and effective exposure during and after events. DMI offers a variety of conference sponsorship options to fit different budgets. Meet and mentor the best and brightest talent, contact Carole Bilson for more information.


Featured Members
Kevin BethuneKevin Bethune is the Founder and Chief Creative Officer of dreams • design + life

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